4 Ways to Measure the Effectiveness of Your Email Content
Listen to this blog post as a podcast: Need more and better leads from your content marketing? (I mean, who doesn’t?) Email marketing is still the go-to tool for getting and nurturing quality leads,...
View ArticleThe Ultimate Guide to Email Design Best Practices for Marketers
First impression may not be the last impression in the world of emails, but it always matters—mainly because user behavior indicates that the maximum chance of emails being opened is only once. So...
View ArticleWhen Should You Use Employee Email Signatures as a Marketing Channel?
Listen to this blog post as a podcast here: Whether you’re a marketer at a startup, scaleup, or enterprise company, creating meaningful marketing messages and finding new channels to promote those...
View Article7 Ways Email Can Boost Your Productivity
Pop quiz: Don’t you wish you could spend more time in your email? Answer: Don’t be absurd. Between managing, reading, writing, attaching, replying to, forwarding, and (on occasion) cursing it, you’re...
View Article4 Ways the Email Newsletter Is Making News Better
From Facebook’s Macedonian Fake News Factory to Google returning false election results, fake news was a major story of the 2016 election. Anyone who’s ever received a chain email will tell you fake...
View Article7 Emotional Triggers to Hook Your Subscribers
Over the years, I’ve managed the creation and analytics of nine email newsletters, each with over 1,000 subscribers, with varying success. An average engagement rate has never been good enough for me....
View Article6 Reasons I Blew Up My Email Newsletter and Started Over
Email has been a big part of Convince & Convert since we started in 2008. Our ONE THING email newsletter was among the first curated emails to focus on social media and content marketing, bringing...
View ArticleA Marketer’s Guide to the Best Time to Send Email
Anyone who’s ever Googled “best time to send an email” knows that there’s a ton of information available on this topic. The problem, for those of you who’ve managed to avoid this particular rabbit...
View ArticleThe 5 Worst Email Issues Facing Today’s Digital Marketers
Part of the reality we face each day as digital marketers is that our role requires us to be entrenched in content. This responsibility is a double-edged sword. On one side, there’s the excitement of...
View Article7 Email Marketing Problems and 9 Medicines to Fix Them
There is NOTHING in digital marketing more important than email, right? Even with social media, bots, apps, and all the rest, email is still how we communicate to most of our customers and prospects....
View Article8 Takeaways and Predictions from the Latest Email Marketing Research
We have two recently released, well-authored research reports on email marketing that provide some very different—not contradictory, but different—assessments of email marketing as it stands today and...
View ArticleHow to Ensure Your Emails Land in Gmail’s Primary Tab
If recipients never see your marketing emails in their Gmail inboxes, the effort related to creating them is useless. Fortunately, you can decrease the likelihood that Gmail will think your messages...
View Article5 Questions About 2018 Email Marketing Research
For the past 10 years, my friend Loren McDonald (formerly of Silverpop, now an Evangelist at IBM’s Watson Marketing division) has authored an annual email benchmark report, looking at how email...
View Article5 Ways to Make Your Email More Awesome
Email marketing hasn’t changed much in the past 20 years. That being said, tremendous opportunities still exist to improve your results. Last month, Jay Baer presented a webinar with Rachel Insler,...
View Article5 Reasons to Embrace Email Unsubscribes
Brace yourself: email unsubscribes are not necessarily bad. That may seem counter-intuitive. After all, isn’t list size one of the key metrics we’re supposed to report up to senior management? Aren’t...
View Article2019 Email Marketing Research: 4 Key Findings to Improve Your Results
Email marketing may not be a new marketing tactic. In fact, the first electronic mail was sent in 1971, the first email marketing blast was sent in 1978, and in 2018, it was estimated that 124.5...
View Article13 Email Marketing Statistics That Are Shaping 2019 and Beyond
Email has been around since the 1970s, but it’s still extremely effective, even with younger audiences. It’s sure to remain an integral part of your marketing strategy this year and into the future....
View Article10 Email Marketing Mistakes You’re Making — How to Avoid Them
Today’s marketers are in a whole new world, as technology allows you to gather fresh leads online while also improving customer retention. However, poorly designed email campaigns damage reputations...
View ArticleHow to Grow Your Email List
Growing your email list and getting your readers to opt-in is getting harder and harder these days. With web users growing more overwhelmed with content being served to them from all over the world,...
View ArticleHow to Write the Perfect Email Subject Line
Every year you hear this absurd statement, “Email marketing is dead”. But the fact is email is very much alive and intends to stands the test of time for the foreseeable future. The data doesn’t lie:...
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